How many professor write a book about viral marketing and his very book is also viral? Very few.
One of that very few is Jonah Berger, professor of Wharton Business School (arguably best business school in the world, at least according to US News and World Report, but please don’t tell this to Harvard Business School graduates), who wrote a book based on years of his research on viral marketing.
His advise is practical and very useful for anyone who stared any business or ideas. Hope it will help your adventure.
What makes this book great? Because Jonah Berger always backed his arguments with his or other researchers study.